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Sanford Health In-bound Marketing Specialist - Profile in Sioux Falls, South Dakota

Job Title: In-bound Marketing Specialist | Profile | Sioux Falls

City: Sioux Falls

State: SD

Department : Profile - Frontiers Administration - Marketing

Job Schedule: Full Time

Shift: Varies

Hours Per Shift: 8 hr

Profile by Sanford, provider of personalized weight loss and health coaching services and one of America’s fastest-growing franchisors, seeks an exceptional Inbound Marketing Specialist.

Responsible for executing lead pursuit strategies for the enterprise to increase membership inquiries and ultimately, sales. Ideal position for a highly driven marketing professional

who is proficient in marketing automation and has a passion for success.

Are you data and results-driven? Can you innovate with new methods for lead generation and customer conversions? Are you motivated by the chase of the lead? Do you have a keen eye for user engagement and conversion? Exceptional communicator? If the answer is yes, we want to hear from you!

Key Responsibilities

*Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)

*Creating, managing and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition with direction from the Digital Strategist

*Optimize marketing automation and lead pursuit processes through email, SMS and social channels

*Establish closed-loop analytics with business development /operations to understand how our inbound marketing activity turns into customers and convert customers

*Work from a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars,infographics, etc.) using assets created in-house and by our digital partners

*Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics

*Coordinate with business owners and digital advertising agencies to deliver the best possible web product for Profile by Sanford

*Propose new and improved inbound marketing campaign ideas

Experience & Requirements

*5+ years of digital marketing experience

*Bachelor’s degree required in marketing, public relations, journalism, communications or related field

*Excellent communicator and creative thinker, with an ability to use data to inform all decisions

*Experience with marketing automation and email software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers

*History of working with digital teams

Skills & Competencies

*Ability to think strategically and execute tactically

*Evidence of staying atop market and technology trends

*“Customer first” attitude and sense of urgency

*Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

*Ability to work under pressure, self-motivated to own and deliver on time, within budget

*Knowledge of and the ability to monitor, measure, and optimize individual and combined utilization of hardware, software and telecommunications components.

*Knowledge of the organization's vision, structure, culture, philosophy, operating principles, values, and code of ethics; ability to apply this understanding appropriately to diverse situations.

*Knowledge of effective presentation tools and techniques; ability to present information to groups with the appropriate degree of formality. Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

About Sanford Profile:

Profile by Sanford is among America’s fastest-growing franchisors offering health, nutrition and weight loss coaching. Developed by doctors and researchers at Sanford Health, one of the nation’s premier integrated healthcare systems, Profile takes a safe and proven science-based approach to make weight loss simple, effective and sustainable. Headquartered in Sioux Falls, SD, our values center on people (developing, authentic relationships,) passion (driven by optimism and continuous improvement) and lifestyle (striving for wellness).

For more about us, visit

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to .

City: Sioux Falls

State: SD

Job Function: Profile

Job Schedule: Full Time

Shift: Varies

Req Number: WD13899