Sanford Health Email and Digital Solutions Strategist - Profile in Sioux Falls, South Dakota

Job Title: Email and Digital Solutions Strategist | Profile | Sioux Falls

City: Sioux Falls

State: SD

Department : Profile - Frontiers Administration - Marketing

Job Schedule: Full Time

Shift: Days

Hours Per Shift: 8 hr

Newly created E-mail and Digital Solutions Strategist position with Profile by Sanford, one of America’s fastest-growing franchisors and a leader in weight loss and health coaching. Ideal opportunity for an experienced pro who can coordinate the installation of a new e-mail platform, then create and oversee strategies and campaigns focused on Member acquisition, retention and lifetime value growth. The position also requires aligning strategies and tasks across website, social media, mobile app and other digital channels in collaboration with internal cross-functional teams and 3rd party software vendors.

Responsibilities Include:

• Email Marketing – Coordinate installation of new email software platform in partnership with internal IT, CRM and marketing staff and 3rd party vendor; create, test and manage e-mail campaigns for Member Acquisition, retention and growth; analyze campaign performance and apply learnings for continual improvement

• Website – Collaborate with 3rd party vendor to monitor website performance, ensure seo and design enhancements as needed, and support the addition of marketing promotions and new product introductions on year-round basis.

• Paid Social Media- Collaborate with 3rd party vendor on development of Facebook and other social channel ad strategies, then ensure execution, analysis and continuous campaign performance improvement by the vendor

• Online Engagement – Collaborate with 3rd party vendor to optimize the use of online chat services for Member Acquisition as well as online member reviews for seo optimization

• Analytics – Establish process of analysis and KPI reporting for online channels, leverage 3rd party data and internal CRM database

• Progressive experience in email marketing, including marketing automation and CRM database integration, with proof of revenue generation

• Familiarity with principles of social media marketing, website seo and design and online members review; 3 + years of hands-on experience preferred

• Skilled at utilizing CRM data and 3rd party software to analyze, summarize and leverage e-mail, social media and website analytics for member acquisition, retention and lifetime value optimization

• Experience within the health/wellness/fitness categories preferred

• Collaborative, analytical, organized and self-driven; able to manage simultaneous projects with cross-functional teams


Bachelor's degree required, preferably in public relations, journalism, marketing or related field. Minimum of six years' experience in a digital account management role preferred.Progressive experience in email marketing, including marketing automation, business development, database integration and revenue generation strongly desired.

About Sanford Profile:

Profile by Sanford is among America’s fastest-growing franchisors with more than 80 locations offering health, nutrition and weight loss coaching, and another 100 sites under development. Developed by doctors and researchers at Sanford Health, one of the nation’s premier integrated healthcare systems, Profile takes a safe and proven science-based approach to make weight loss simple, effective and sustainable. Headquartered in Sioux Falls, S.D., our values center on people (developing authentic relationships), passion (driven by optimism and continuous improvement) and lifestyle (striving for wellness).

For more about us, visit

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to

City: Sioux Falls

State: SD

Job Function: Profile

Job Schedule: Full Time

Shift: Days

Req Number: WD02199