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Sanford Health Director, Marketing - Profile - Frontiers Administration - Marketing in Sioux Falls, South Dakota

Job Title: Director, Marketing | Profile - Frontiers Administration - Marketing | Sioux Falls

City: Sioux Falls

State: SD

Department : Profile - Frontiers Administration - Marketing

Job Schedule: Full Time

Shift: Days

Hours Per Shift: 8 hr


Newly created position with Profile Sanford, one of America's fastest-growing franchisors and a leader in weight loss and health coaching. Responsible for overseeing the development and execution of year-round marketing and business development strategies aimed at generating membership leads, sales and retention across our national network of stores and virtual coaching covering all 50 states. Ideal opportunity for an experienced pro looking for the next level of professional growth and opportunity.

Ensures marketing campaign timelines are on track using a year-long enterprise calendar. Keeps abreast of current industry trends and regional competition to ensure effective decision making. Manages costs within a predetermined budget. Embraces system thinking and enterprise strategies while supporting regional needs. Participates in cross-functional teams for planning and team collaboration. Reviews and analyzes marketing results against plans and budgets, recommends adjustments as needed. Provides mentorship to indirect reports across the marketing team.

In addition to the responsibilities above, the Director of Marketing within Profile by Sanford, will oversee new product introductions, membership and product sales promotions, special events, member loyalty and referral initiatives, and field training and support, with the goals of generating membership leads, sales, retention, and improved share of wallet. Coordinate the development and execution of business development strategies and programs to dive deeper into corporate and healthcare accounts and ensure the referral of employees and patients respectively to Profile. Oversees strategy and execution for the rollout of new products and programs in partnership with various departments to ensure impactful introductions, strong sales ramping, and necessary field training and support. Provides marketing training and ongoing support to franchise and corporate store locations.


Initiates structure: role clarification, setting standards, holding subordinates accountable, etc. Influences key individuals inside and outside own group and earns their respect. Facilitates a culture of continuous improvement and widespread systems thinking. Directs development of quality guidelines, policies, and procedures. Develops, coordinates, and manages multi-channel marketing campaigns. Develops program strategies and monitors all projects to ensure they are in line with each other. Develops and manages large and important budgets. Communicates with tact and candor in complex situations. Creates initiatives that foster communication, directness and spirit of cooperation. Shapes customer value propositions that are consistent with business strategies. Revisits targets, success criteria and other parameters as business conditions evolve.


Additional department details are not required at this time.


Bachelor's degree in marketing, communications, journalism, business or related field, Master's degree preferred.

Minimum of seven years of related experience, preferably in a health care setting. Previous leadership experience preferred.

Specifically to Profile by Sanford experience requirements include minimum of eight years in progressive marketing strategic planning, program/product development, budget creation and management, and consumer/competitor research. Experience in health, wellness, fitness, franchise categories preferred.

This role classifies as a Sanford Category III Driver requiring a motor vehicle report and proof of valid driver's license. Also must be medically qualified to perform the essential driving functions of this position as per our Sanford Driving Policy.

About Sanford Health:

At Sanford Health, we are dedicated to the work of health and healing.

Every day, we show that commitment by delivering the highest quality of care to the communities we serve.

We are leaders in health care and strive to provide patients across the region with convenient access to expert medical care, leading-edge technologies and world-class facilities.

In addition to strong clinical care, we are also committed to research, education and community growth.

We engage in medical research to not only discover innovative ways to provide care, but also cures for common diseases.

We continuously seek new ways to achieve our vision of improving the human condition here in your community, across the region and around the world.

The entire team at Sanford Health recognizes the value of healthy families and communities.

We continue to gain momentum and expand our reach. Together, we can make a positive difference now, and in the future.

Sanford is an EEO/AA Employer M/F/Disability/Vet.

If you are an individual with a disability and would like to request an accommodation for help with your online application,

please call 1-877-673-0854 or send an email to .

City: Sioux Falls

State: SD

Job Function: Marketing and Communications

Job Schedule: Full Time

Shift: Days

Req Number: WD05002