Sanford Health Digital Marketing Specialist - Marketing Department in Sioux Falls, South Dakota

Job Title: Digital Marketing Specialist | Marketing Department | Sioux Falls

City: Sioux Falls

State: South Dakota

Department : Marketing-Digital

Job Schedule: Full Time

Shift: Days

Hours Per Shift: 8 hr

JOB SUMMARY

Working in close collaboration with the Digital Solutions Strategists and the Digital Marketing Team, the digital marketing specialist is responsible for leveraging past experience, digital marketing technologies and best practices to coordinate a comprehensive plan to increase the reach and performance of our online marketing efforts. It's vital in this role to effectively communicate results, and to proactively own and manage campaigns and performance with a positive, professional attitude and a strong initiative to succeed

DEPARTMENT DETAILS

As a Digital Marketing Specialist responsibilities will include the following: Manage PPC campaigns for a variety of Sanford Health properties; Manage Banner Advertising Campaigns & other banner ad technology solutions; Manage Social Media Accounts and Marketing Campaigns, including but not limited to content calendars and execution; Manage email marketing campaigns; Manage SEO website optimization for new and existing sites; Utilize reporting/3rd party software to analyze, plan, and execute strategies to increase client performance; Communicate about ongoing campaigns and progress; Manage reporting and performance optimizations for maximum ROI in relation to goals and objectives of the campaign.

QUALIFICATIONS

Bachelor's degree in Computer Science, Marketing or related field required. The ideal candidate for this position should have a range of skills, complimenting one another in effort to perform the necessary duties of the role, including: Basic and/or advanced understanding of Search Engine Marketing, Intermediate understanding of Google & BING AdWords platform, Intermediate understanding of Google Analytics (Google Certification is preferred), Search Engine Optimization, Social Media Marketing, and an open-mindedness to accept new strategies in an ever-changing digital marketing environment. Must be highly analytical to make informed decisions and highly creative to try new things - based on analytical information, as well as strong communication skills.

About Sanford Health:

At Sanford Health, we are dedicated to the work of health and healing. Every day, we show that commitment by delivering the highest quality of care to the communities we serve. We are leaders in health care and strive to provide patients across the region with convenient access to expert medical care, leading-edge technologies and world-class facilities.

In addition to strong clinical care, we are also committed to research, education and community growth. We engage in medical research to not only discover innovative ways to provide care, but also cures for common diseases. We continuously seek new ways to achieve our vision of improving the human condition here in your community, across the region and around the world.

The entire team at Sanford Health recognizes the value of healthy families and communities. We continue to gain momentum and expand our reach. Together, we can make a positive difference now, and in the future.

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

In compliance with federal law requiring employers to verify new employees' U.S.

employment eligibility, Sanford participates in E-Verify. To learn more click here for English Version at https://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterEnglish.pdf or here for Spanish Version at https://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterSpanish.pdf .

City: Sioux Falls

State: South Dakota

Job Function: Sales Marketing & Communications

Job Schedule: Full Time

Shift: Days

Req Number: req21388